Titanium Dioxide is a widely used mineral ingredient in cosmetic formulations, valued for its excellent whitening, opacifying, and light-scattering properties. It helps improve product appearance while enhancing coverage and brightness in a wide range of personal care products.
In cosmetics, titanium dioxide is commonly used to create a smooth, uniform look, reduce transparency, and improve the visual appeal of formulations. It is an essential ingredient in color cosmetics, skincare, and sun care products.
—
Uses in Cosmetic Formulation
Provides whiteness and opacity to formulations
Improves coverage and visual uniformity
Enhances brightness and color payoff in makeup
Helps reduce transparency in creams and lotions
Commonly used in decorative cosmetics and sun care products
—
Common Applications
Foundations, concealers, and powders
BB creams and tinted moisturizers
Sunscreens and sun care products*
Creams, lotions, and emulsions
Soaps and personal care products
*When used for UV protection, only approved grades and regulated usage levels should be followed according to local cosmetic regulations.
—
Solubility
Insoluble in water and oils
Dispersible in water or oil phases using proper mixing and dispersing techniques
—
Usage Rate
Color cosmetics: 2–25% (depending on coverage and opacity required)
Skincare and creams: 0.1–5%
Soaps: 0.5–3%
Sunscreen formulations: usage must comply with local regulatory limits
-Note
Available as micronized or non-micronized grades
Must be properly dispersed to avoid clumping
Can increase viscosity and thickness of formulations
Compatible with most cosmetic ingredients
—
Storage
Store in a cool, dry place
Keep container tightly closed to prevent moisture absorption
Protect from contamination and excessive humidity
